New 2024 Ram 1500 REV - Brand's First Production EV Pickup
24Following the world debut of the 1500 Revolution BEV Concept at CES 2023 last month, Ram Trucks has surprised everyone with the unveiling of its production electric pickup, the 1500 REV, in a Super Bowl commercial.
Starring in the brand's 60-second television Big Game commercial cheekily called "Premature Electrification" (embedded above), the Ram 1500 REV doesn't quite look like the production version of the 1500 Revolution BEV Concept.
It looks more like an electrified version of Ram's current 1500 pickup truck, though that's not a bad thing seeing as Ford has found success using a similar recipe for its F-150 Lightning. Looking at the Ram 1500 REV, it appears to share some of the side body panels with the ICE-powered truck, while the front and rear ends feature unique details.
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