New Way Now: AndesML powers retail media with Gemini and Vertex AI
8Featured in this video: Tomás Gazmuri, CEO & Founder, AndesML
Executive summary: AndesML relies on Google Cloud to run their retail media platform, which helps large enterprises launch and monetize their own ad networks. Google Cloud’s AI-optimized infrastructure and services, including Vertex AI, BigQuery, and Gemini models, lets AndesML’s customers show the right ad to the right customer at the right time. This partnership has enabled AndesML to deliver a 30% performance lift in customer campaigns, accelerate time to production by more than 30 days, and reduce operational costs. Retailers across industries can now build their own ad networks and create new revenue streams without significant upfront investment.
Challenge: Many large retailers lack the necessary time, resources, technological capabilities, data science expertise, or operational know-how to launch and scale a new retail media business and see value quickly. AndesML needed a modern platform to offer retailers new services.
Solution: AndesML offers a plug-and-play, AI-powered retail media platform for enterprises to establish new revenue streams. Vertex AI allows AndesML to deploy custom algorithms to each customer, while BigQuery manages large volumes of data. Gemini’s long context windows and the overall speed of Google Cloud have helped AndesML streamline workflows and manage complex prompts and very large documents.
Solution: AndesML offers a plug-and-play, AI-powered retail media platform for enterprises to establish new revenue streams. Vertex AI allows AndesML to deploy custom algorithms to each customer, while BigQuery manages large volumes of data. Gemini’s long context windows and the overall speed of Google Cloud have helped AndesML streamline workflows and manage complex prompts and very large documents.
Results: AndesML clients have experienced an average 30% lift in campaign performance since adopting Google Cloud AI. They’re also able to unlock value securely from their first-party data. The use of Vertex AI has accelerated time to production by more than 30 days and significantly reduced infrastructure costs. This collaboration with Google Cloud allows retailers to quickly launch and monetize their own ad networks with a self-serve platform, transforming their ability to generate new revenue streams in a way that was not feasible before.
Key Insights from Tomás Gazmuri, CEO & Founder, AndesML:
→ "AndesML is our smart engine of learning over time with this set of algorithms. The whole focus here is to show the right content at the right time to the right customer."
→ "Speed is key for us. Google Cloud is the fastest."
→ "The long context window has been super helpful to streamlining different workflows, or managing complex prompts or very large documents."
→ "AndesML is creating a new way for retailers to quickly launch and monetize their own ad network."
Google Cloud products used: Vertex AI, Gemini, BigQuery, Data Cloud, GKE