New Way Now: Cainz is renovating the customer experience with Google Cloud
21๐ฆ๐๐บ๐บ๐ฎ๐ฟ๐: Kunie Aoyama, lead of the next-generation store product management at Cainz, shares how Google Cloud is helping the Japanese home improvement chain construct its autonomous, next generation store. Using Google Cloud, Cainz is using advanced AI technologies, including generative AI, to merge the best of online and offline shopping to deliver a faster, seamless consumer experience.
๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ: Cainz wanted to drive even more innovative shopping experiences in its next-generation store, where customers simply scan and go โ without having to wait in lines to check out.
๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป: Google Cloud sits at the heart of Cainzโs digital initiatives, powering many of its core applications on planet-scale infrastructure with the latest data and AI technologies. With BigQuery and Vertex AI, Cainz can drive powerful AI insights, helping to forecast product demand and guide more accurate, personalized recommendations. The company is also exploring gen AI to help lighten the load on its employees, piloting its first use case with Googleโs multimodal model Gemini to eliminate repetitive marketing tasks like writing product descriptions.
๐ฅ๐ฒ๐๐๐น๐๐: Cainz has created a strong foundation to shape new experiences that make everyday life better for customers. Theyโre also empowering employees to spend more time on meaningful work that delivers more value.
๐๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐ต๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐ ๐ฎ๐ป๐ฑ ๐ธ๐ฒ๐ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐:
โ โWe use BigQuery and Vertex AI for data analytics. For example, we use it for product demand forecasting. We are using Gemini for product description. They are easy to use, and we are very excited about the high quality. โ - Kunie Aoyama, Lead of the Next Generation Store Product Management, Cainz
โ โGenerative AI can bring changes to the retail world because customer experience can be changed a lot. Online and offline can be merged together, and from the associates' perspective, they are doing repetitive work, the heavy weight lifting. Through AI and robotics, their work can be lighter โ they can do more meaningful work for more meaningful purpose". - Kunie Aoyama, Lead of the Next Generation Store Product Management, Cainz
โ โWe chose Google Cloud to be easy-to-use, scalable, and innovative technology. We are excited to use generative AI for Cainz. Google Cloud can be used as part of creating the next generation store.โ
- Kunie Aoyama, Lead of the Next Generation Store Product Management, Cainz
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐น๐ผ๐๐ฑ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐๐๐ฒ๐ฑ: Vertex AI, Gemini, BigQuery