New Way Now: Eagle Eye personalizes retail for millions of customers with Google AI
17Featuring: Zyed Jamoussi and Cédric Chereau, Co-Founders of Eagle Eye
Executive Summary: What does it take to deliver truly personalized shopping experiences? Eagle Eye, a leading loyalty and promotions platform provider, partnered with Google Cloud to find out. Using BigQuery and Vertex AI, Eagle Eye delivers EagleAI — an AI-powered solution that generates engaging, personalized promotions at scale that drive loyalty and customer engagement across all channels. Combining advanced AI capabilities with scalable cloud technologies, EagleAI enables millions of retailers and grocers to design and launch fully personalized promotions in hours or minutes — instead of weeks — achieving 5x better engagement than traditional methods and $7 of incremental sales for every $1 invested.
Challenge: Traditional retail promotions, which require weeks of preparation, often lack the personalization necessary to engage modern consumers — especially in today’s digital era. Eagle Eye wanted to build a scalable, efficient solution that enables retailers of all sizes, from small businesses to multinational grocers, to deliver tailored campaigns that help them connect with their customers.
Solution: Working with Google Cloud, Eagle Eye created EagleAI, an AI-powered solution that generates engaging, personalized promotions at scale. Using Vertex AI, along with BigQuery for seamless data exchange, Eagle Eye completely reimagined the way it deploys new AI models — delivering a new family of algorithms that can programmatically create and optimize personalized offers based on product affinity, shopping predictions, promotional responsiveness, budgetary controls, and more. In addition, Google Cloud managed services offer autoscaling capabilities, allowing EagleAI to provide cost-effective solutions that can scale on demand to meet the unique needs of both small retailers and global giants.
Results: With Google Cloud powering EagleAI, retailers can now design and launch fully personalized promotions in hours or minutes — instead of weeks — freeing them to focus on creative strategy rather than logistics. These campaigns see 5x higher customer engagement than traditional tactics and generate $7 in incremental sales for every $1 spent, ensuring maximum ROI for advertisers. By building its platform with Vertex AI and BigQuery, EagleAI can automatically scale its solution to millions of customers, offering accessible AI tools to businesses of all sizes.
Interview highlights and key takeaways from our interview with Zyed Jamoussi & Cédric Chereau, Co-founders of Eagle Eye:
→ “[Vertex AI] has been a breakthrough for us because we moved from getting new models in production in 18 months to a few weeks, and that's a huge lever for innovation in our world.”
→ “Thanks to Google Cloud services and technologies, we can personalize all the parameters of each individual promotional offers to make sure it fits with the natural behavior of each customer.”
→ “Everything that we do in the retail world must be scalable to millions of customers. And that's the value of cloud autoscaling.”
Google products used: BigQuery, Vertex AI
Learn more:
→ Learn more about Google Vertex AI: https://goo.gle/4eKqjFC