Octobo - An interactive children's toy & picture book

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This was one of the more unique things I saw in the Indiecade at E3 2016. It's a plush octopus with various sensors and a sleeve for an iPad with a free app so that you can interact with it while reading a picture book with your kid. It can be hugged, read RFID chips, have its arms wiggled, face poked, etc.. I can't imagine it being affordable, but the concept is neat.
Impressions: http://www.whattheycallgames.com/2016/06/e3-2016-impressions-toys-to-life.html
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Tags:
Octobo
Toy
Toddler
Baby
Cute
Octopus
E3 2016
E3
Plushie
Educational