This session will discuss how to resolve the common pitfalls of the developer community, from overcoming SDK fatigue to prioritizing developer resources. Then, we address some of the challenges that developers face when going to work directly with an OEM or mobile carrier (i.e. lack of value, time to market, etc.). In addition, this session will highlight the importance of picking the right advertising solution (brand advertising vs. CPI ads) and how it truly works. Finally, we will wrap up by discussing how to stay up-to-speed with the changing times and new operating systems, and how to ensure success in an ever growing marketplace where discoverability and revenue are a huge obstacle.
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