Leveraging Iconic Hollywood IP to Create A Global Mobile Phenomenon | Andrew SHEPPARD

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Building a successful free-to-play game for mobile devices is tough enough. Developing a mobile game based on iconic movie franchises presents a whole new level of complexity. Andrew Sheppard, President of Kabam Studios, will discuss his team's experience turning The Hobbit into one of the most successful games on iOS and Android in partnership with Warner Bros., and how the companies continue to scale together for a global fan base (i.e. now available in Korean and Japanese). Andrew also will share lessons learned from Kabam's first Hollywood studio partnership with Paramount Pictures to develop its Web game based on The Godfather, to its latest partnership with NBC Universal to develop a mobile game based on the just launched (May 24) movie Fast and Furious 6.

Delivered at Casual Connect Asia, May 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Asia_2013_Presentations/Andrew_Sheppard_CCAsia_2013.pptx




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Tags:
Andrew SHEPPARD
Kabam
Casual Connect Asia 2013