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3A Bright Future for Board and Card Games
For today’s independent creators, the prospects of experiencing success in the board game industry with an independent game are strong. The availability of resources – social media and crowdfunding outlets, a supportive community, and affordable printing services – can aid developers in forming a quality product and marketing it successfully. With that said, gamers still expect developers to put in the time and effort to win their support.
For many gamers, the enjoyment of playing board and card games among friends, family members, and fellow enthusiasts is invaluable. They’re willing to pay for the experience, and oftentimes, they’ll even support a game through crowdfunding if it seems promising. If gameplay is clearly explained, the campaign is compelling and well-written, and reward-level pricing is accessible for them, players are much more inclined to back a campaign. Developer responsiveness also plays a critical role in a campaign’s success.
Additionally, advertising may not be as critical a factor in a game’s success as developers may think. With word-of-mouth being the most popular means of learning about a new game, it’s clear that this community is more inclined to follow a recommendation from a friend than they are to click on an ad. It’s therefore fair to assume that developers with limited resources will fare better by dedicating more time and effort to creating a high-quality game than building a complex marketing strategy. Partnering with local game stores, starting a crowdfunding campaign, and spreading the word on social media are also effective avenues for expanding outreach.
If there’s anything game designers should take away from this whitepaper, it’s the fact that there is an eager audience awaiting new board and card games. Moreover, these devoted individuals don’t just want to follow the recommendations of fellow gamers; they want to be the ones referring their friends to the best new game on the market. They’re actively looking to discover the up-and-coming game and are willing to lend their support to help it come to life, even in its earliest stages. What more could an independent game creator ask for?
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