Optimization tips for Performance Max campaigns for lead generation

Channel:
United States Google Ads
Subscribers:
816,000
Published on ● Video Link: https://www.youtube.com/watch?v=VCCwgd8YTWw


Duration: 0:00
2,404 views
77

Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for lead generation!

00:00 Intro
00:18 Give the algorithm a head-start
00:30 Use conversion tracking
00:44 Optimize toward lower funnel conversion events
01:13 Set your bidding and automation strategies
01:21 Use call-to-actions
01:33 Use existing leads and audience lists
01:45 Refresh and evaluate your assets
01:53 Add asset groups to target different audiences
02:01 Use the ad strength indicator

Subscribe to the Google Ads channel → @GoogleAds



Other Videos By Google Ads


2024-09-13AI Video Enhancements: Level Up Your Ads Campaigns | Google Ads Help
2024-09-04Boost Your First-Party Data Strategy with Tag Diagnostics! #GoogleAds #GoogleTagManager
2024-08-29Brand guidelines | Google Ads Help
2024-08-28Google Ads Help: Requesting refunds
2024-08-26Getting started on Location Assets | Google Ads
2024-08-15Get an invoice or payment receipt | Google Ads
2024-08-14Find your invoices and statements | Google Ads
2024-08-14Google Ads Tutorials: Measure Efficient Reach across YouTube and linear TV
2024-08-12Optimization tips for Performance Max campaigns for retail advertisers
2024-08-12Optimization tips for Performance Max campaigns for store goals
2024-08-12Optimization tips for Performance Max campaigns for lead generation
2024-08-12Optimization tips for Performance Max campaigns for online sales (non-shopping)
2024-08-12Optimization tips for Performance Max campaign for all business types
2024-08-12Google Ads AI Essentials: Video Campaigns Overview
2024-08-09Optimizing value-based bidding for lead gen
2024-08-08Choosing the right bid strategy for lead gen
2024-08-08About Government documents & services | Google Ads
2024-08-06Assigning values for bidding to generate leads
2024-08-06Google Ads AI Essentials: Value-Based Bidding Overview
2024-08-05Setting a data strategy for value-based bidding
2024-08-05Night Zookeeper's Success Story: Scaling EdTech with Google Ads & HubSpot