Optimization tips for Performance Max campaigns for online sales (non-shopping)

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Are you ready to use AI to improve your Performance Max campaign? Check out these best practices for online sales!

00:00 Intro
00:18 Give the algorithm a head-start
00:30 Use conversion tracking
00:50 Use audience lists
01:01 Have a variety of assets
01:17 Refresh and evaluate your assets
01:25 Use the ad strength indicator

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