Optimize Location Targeting - AdWords In Under Five Minutes
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Learn everything you need to know to set up Location Targeting and optimize for your business' needs!
00:00 Hi everyone, I’m Erica from the AdWords team and this is AdWords In Under 5 Minutes. This video will teach you everything you need to know to optimize your location targeting.
Let’s get started!
00:21 Location targeting helps you focus your advertising on the areas where you'll find the right customers for your business. For each AdWords campaign, you can select locations where you want your ad to be shown.
00:33 There are multiple location targeting types: you can target entire countries, areas within a country (such as a city, region, or postal code), or a radius around a location. So now you’re ready to edit your targeted locations!
00:48 Location targets are set at the campaign level, so to get started select the campaign for which you’d like to edit the location targeting.
00:56 Next, click on the Settings Tab. Then click the gray “Locations” button. If you don’t see this button, then you may need to make your Campaign Type “All Features.”
1:06 To do that, click “Edit” next to Type and select “All Features” from the gray box.
1:13 After you’ve clicked the gray “Locations” button, click the red +Locations button. In the search box, you can start typing the name of a city, region, country, or postal code, and from the drop down list you can click “Add” next to the location you’d like to target.
1:31 If you’d like to target a radius around a particular location, click “Advanced Search” in blue and select “Radius Targeting” in the top right hand corner of the window. From here, type the name, address, or coordinates of the location that will be at the center of your radius. Then enter the number of miles or kilometers for the radius, select your unit of measurement, and click search.
1:54 The radius should appear below and you can click the red “Add” button to add it to your location targeting. Once you’ve added all of the radii you’d like, click the blue Done button and then the blue Save button in the gray box.
2:08 It’s as simple as that! So now that you have set your target locations, let’s talk about how we can use location bid adjustments to optimize your location targeting and show your ad more or less frequently to customers in certain countries, cities, or other geographic areas.
2:24 Location bid adjustments allows you to alter your Maximum cost per click bid by a certain percentage, based upon the location of the users you want to target.
2:34 By adjusting your bid based on location, you can indicate that a click is worth more if it comes from a particular targeted location or that you want to prioritize certain clicks from certain locations over others. This feature is really useful for advertisers who get a lot of business from a particular location because it allows you to be more competitive in places where you have more potential customers.
2:57 Let’s walk through how to set location bid adjustments.
Once again, click the campaign you’d like to edit, click the Settings tab, and select the gray “Locations” button to view your location targeting list.
3:10 Next to the location, click the dashes in the “Bid Adj.” column to enter the bid adjustment for that particular location.
3:18 Here you can enter the bid adjustment. Remember this is a percentage increase, not a dollar amount.
3:25 For example, if my bid is set at 2 dollars and I add a 15% bid adjustment for the California location target, then my bid for California users would be $2.30.
3:38 After entering the percentage value in the white box, click Save.
3:42 Keep in mind that these adjustments can be edited at any time, so once you set your first bid adjustments, let the ads serve for a week or two and then check back on this tab to see how they are performing. Based on that data, you can make informed changes to to your bid adjustments to find the combination that works best for you! 3:59 Location targeting really helps you specifically target the markets where your business has the most potential, and location bid adjustments help refine that targeting to ensure you are bidding competitively in for your potential customers at the right cost.
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4:23 If you have further questions you can find us on social media, discuss this in the AdWords community, chat to an online specialist, or pick up the phone and give us a call. Thank you for tuning in and have a great day!