Optimizing User Acquisition Spend for an App Portfolio | Eric Seufert

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=WnAo4I0pDI8


Duration: 21:04
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Download Slides: http://bit.ly/1QOcHEJ

Delivered at Casual Connect Europe 2016

This presentation will walk the audience through some strategies that can be used to optimize user acquisition spend across a portfolio. In addition, this presentation will highlight the specific things that user acquisition teams should be mindful of when they oversee a broad portfolio of products.



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Tags:
Casual Connect
Casual Connect Europe 2016
Eric Seufert
Rovio
casual games
mobile games
gaming industry
optimize user acquisition
development
growth