Pandora unlocks opportunities for incremental growth with Google AI

Channel:

Google Ads

Subscribers:

816,000

Published on July 23, 2024 12:00:00 AM ● Video Link: https://www.youtube.com/watch?v=r5_FyHzmEGo

Duration: 2:02

2,081 views

70

Discover how the world’s largest jewelry brand, Pandora, leveraged Google AI, measurement solutions, and first-party data to drive sales online and in-store. As a global company, Pandora’s strategy is to test and learn locally, and then when they see incremental growth, they scale. In Germany, incremental revenue increased by 52% YOY.

Pandora’s success is rooted in their decision to combine online and store KPIs and in 2023, they saw 77% growth in total revenue*

Products Featured:
Store sales measurement
Omnichannel bidding
Local inventory ads
Performance Max for store goals

*Google ads growth only. All results are from 2023.