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With the release of the GeForce GTX 980 back in September of 2014, NVIDIA took the lead in performance with single GPU graphics cards. The GTX 980 and GTX 970 were both impressive options. The GTX 970 offered better performance than the R9 290 as did the GTX 980 compared to the R9 290X; on top of that, both did so while running at lower power consumption and while including new features like DX12 feature level support, HDMI 2.0 and MFAA (multi-frame antialiasing). Because of those factors, the GTX 980 and GTX 970 were fantastic sellers, helping to push NVIDIA’s market share over 75% as of the 4th quarter of 2014.
But in the back of our mind, and in the minds of many NVIDIA fans, we knew that the company had another GPU it was holding on to: the bigger, badder version of Maxwell. The only question was going to be WHEN the company would release it and sell us a new flagship GeForce card. In most instances, this decision is based on the competitive landscape, such as when AMD might be finally updating its Radeon R9 290X Hawaii family of products with the rumored R9 390X. Perhaps NVIDIA is tired of waiting or maybe the strategy is to launch soon before Fiji GPUs make their debut. Either way, NVIDIA officially took the wraps off of the new GeForce GTX TITAN X at the Game Developers Conference two weeks ago.