Promoting Your Game With Your Wallet & Sanity Intact #GDoCExpo 2020
40In this #GDoCExpo 2020 talk you'll learn marketing hacks for promoting your game while saving your sanity (and your wallet). Resources mentioned in this talk are available here: www.thekdsm.com/gdoc
A lot of the indie devs I meet struggle with building their presence on social media while juggling creating the game, working, and taking care of family. I've worked in content and social media marketing my entire career, & also fielded inquiries from devs as a games journalist. I adore indies, and so many great ones are buried because they started marketing too late or don't know how to market at all. In this talk I provide a framework, resources, and a 30-day action plan to boost game engagement.
Bio:
Kat De Shields-Moon’s first taste of gaming came from watching her parents play Myst after they got home from work. Ever since she’s been an avid gamer with a deep love for eccentric and story-driven indie games.
A former games journalist with deep roots in the industry, she served as a Communications Manager for Launch Media Network, the parent company of GameSkinny, where she also worked as an editor and teacher. Kat then took on the role of Marketing Specialist at the full-service gaming agency, Novy Unlimited. In late 2018, she worked as a Senior Esports Community Specialist at Hi-Rez Studios and was quickly promoted to PR and Partnerships Manager at Skillshot Media, a former esports-focused subsidiary of Hi-Rez Studios.
Currently, she is PR Manager at Schell Games, an education and entertainment focused gaming studio in Pittsburgh that specializes in virtual and augmented reality, and Co-Founder of Divertega Co. a startup focused on advancing diversity and inclusion in the gaming and esports industry. She is also the host for Season Two of the Women in Esports Podcast produced by the Pittsburgh Knights and PNC Bank.
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