RailsConf 2014 - Branding for Open Source Success by Bree Thomas

Channel:
United States Confreaks
Subscribers:
42,400
Published on ● Video Link: https://www.youtube.com/watch?v=ZxHiXIJTaxE


Duration: 32:15
763 views
7

If you build it, they might come. We all want our open source projects to be widely adopted, but competition in the open source landscape is fierce. Reaching levels of notoriety and adoption akin to the likes of Linux, Rails, or WordPress is increasingly challenging amongst today's volume of seemingly never-ending options. How do you differentiate in a way that is meaningful? It's really about building a 'who', not just a 'what'.

Bree Thomas (@BreeThomas33) is a Developer at iTriage, and a recent graduate of gSchool by Jumpstartlab. She has a background in Brand Strategy/Marketing and blogs about experiences in both development and marketing at: http://www.nooblife.com/ and http://www.thebratblog.com/.

Help us caption & translate this video!

http://amara.org/v/FGZQ/



Other Videos By Confreaks


2014-06-20Connecting RubyMotion To Enterprise Systems
2014-06-20SkFun: SpriteKit And RubyMotion
2014-06-20Pixate Freestyle
2014-06-20I Wrote a RubyMotion App... Now What?
2014-06-20RubyMotionQuery (RMQ) In Action
2014-06-20Going Pro With ProMotion: From Prototype To Production
2014-06-20CoreData And RubyMotion
2014-06-20Connecting RubyMotion
2014-06-20Testing RubyMotion Applications Using Appium
2014-05-28GopherCon 2014 From Node.js to Go by Kelsey Falter
2014-05-27RailsConf 2014 - Branding for Open Source Success by Bree Thomas
2014-05-27RailsConf 2014 - Unreasonable Estimates and Improbable Goals by Adam Sanderson
2014-05-27RailsConf 2014 - Workshop - Taming Chaotic Specs: RSpec Design Patterns by Adam Cuppy
2014-05-27RailsConf 2014 - Workshop - Test Drive a Browser Game With JavaScript
2014-05-26RailsConf 2014 - Using Software Analytics to Help Make Better Business Decisions
2014-05-26RailsConf 2014 - Service Extraction at Groupon Scale by Jason Sisk & Abhishek Pillai
2014-05-26RailsConf 2014 - Workshop - Applications First, Frameworks Second: Better Systems through Design
2014-05-26RailsConf 2014 - Workshop - Machine Learning For Fun and Profit by John Paul Ahenfelter
2014-05-26RailsConf 2014 - WebRTC Change Communications Forever by Greg Baugues
2014-05-26RailsConf 2014 - Panel Discussion: The Future of Rails Jobs
2014-05-26RailsConf 2014 - Get More Hands on Your Keyboard by Manik Juneja