
Redefining interactivity - How technologies can create an emotional connection in attractions
As technology advances, interactivity within the attractions industry is evolving too and guests increasingly want more personalized and unique experiences. Modern audiences want to be in the driving seat instead of having a passive experience, enjoying real-time decision making without any predefined path from beginning to end.
This shift to a more organic and natural way of storytelling mimics the way that we as humans instinctually explore and discover. This journey of discovery leads to strong emotional responses and creates lasting memories, drives attendance and merchandise spending, and increases the overall effectiveness of the attraction.
The session, presented at the blooloop V-Expo, hosted by Mark Stepanian, Chief Experience Officer at CAVU Designwerks Inc. and Terry Sanderson, Product Development at DreamCraft Attractions, will redefine interactivity, exploring the layers that make up a truly interactive and immersive experience.
More details here: https://blooloop.com/news/cavu-dreamcraft-innovation-session-v-expo/
https://cavudw.com/
https://www.dreamcraftattractions.com/