Report: Marketers Consider Attribution Essential But Elusive
0Reported today on Search Engine Journal
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Report: Marketers Consider Attribution Essential But Elusive
This is a sponsored post written by CallRail. The opinions expressed in this article are the sponsor's own.
If you're ever at a cocktail party where the conversation begins to drift toward some uncomfortable, polarizing topics, here's a trick: bring up meetings, and arouse the ire of all within earshot.
Discord: dodged.
Partygoers: unified in their loathing of meetings.
Time for another round.
And if you're ever at a cocktail party full of marketers – the best kind of cocktail party, of course – and you want to try a different trick, just bring up reporting, and how much time you spend "pulling data" and "making pivot tables" and stuff like that.
Watch for an instant chain reaction of grumbles and gripes.
Over the last decade, a proliferation of low-barrier-of-entry digital marketing platforms and tools has today's marketers swamped, toggling from report to report.
We're engulfed by data.
The marketing team at CallRail has complained about reporting monotony once or twice, and we recently sought to decipher just how common our plight was.
Over the summer, we polled 300 marketers on a number of topics, including reporting and attribution, hoping to better understand key challenges facing the industry.
We learned a lot – some surprising, and some not so much – and we wrapped it all up in our first-ever Attribution Report.
Get a sneak peek of some of the insights in the report below.
'Attribution Is Essential' – Everyone
Our report was centered around marketing attribution.
We wanted to learn how marketers were doing it, how difficult it was, and how important it was to them.
The 300 marketers we polled included 75 who work at agencies serving multiple clients.
The cohort included those with the following job tit