REVIVING SHMUPS! Marketing Arcade Culture into the 21st Century with UBO [Podcast Part 1]

Channel:

The Electric Underground

Subscribers:

30,500

Published on November 3, 2020 5:59:24 PM ● Video Link: https://www.youtube.com/watch?v=0mtKGc3xCCw

Category:

Show

Duration: 54:12

2,360 views

115

REVIVING SHMUPS! Marketing Arcade Culture into the 21st Century with UBO. In today's episode of the Electric Underground Podcast, we talk about the financial history of the genre and discuss new ideas for marketing shmups to the current gaming audience

Check out UBO's Twitter:
https://twitter.com/STGshmups
https://twitter.com/ShmupDeals
STG Shmup Reddit:
https://new.reddit.com/r/STGshmups/
STG Shmup Twitch:
https://www.twitch.tv/directory/game/STG%20Shmups/
STG Shmup Steam Curator Group!
https://steamcommunity.com/groups/STGshmups
https://store.steampowered.com/curator/39015759-STG-Shmups/

Patreon
https://www.patreon.com/electricunderground
(Bi-Weekly Patreon Exclusive Podcast for $2)
Website:
http://electricunderground.io/
Twitch:
https://www.twitch.tv/the_electric_underground
STG Revision 2020 Discord:
https://discord.gg/snRueeH

00:00 Introduction
05:54 The Financial History of Shmups in Arcades
12:00 Rethinking Shmup Game Design Outside the Arcade
18:07 Money Talks, What Aspects of Shmup Design Seem to be Financially Successful
24:20 Should We Cater to the Mid-Core Audience First? Game Length Discussion
29:00 Why What We are Currently Doing Is Not Working
33:55 The PRICE POINT Discussion, What Should Shmups Sell For?
40:07 Selling Ports is a Mess Right Now (Solution, Make New Games)
43:12 The MERCH Sales Model
50:50 Getting Past Internal Politics (To Be Continued in Part 2!)

#shmup, #bullethell, #marketing