Rooting interests: LaLiga partners with Microsoft to personalize the soccer fan experience

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Home to 42 clubs – including Real Madrid and Barcelona of the elite, 20-team LaLiga Santander – LaLiga organizes nearly 1,000 games annually, broadcasting matches to a weekly audience of 2.1 billion people. By partnering with Microsoft via a global alliance, LaLiga’s leaders are accessing artificial intelligence and cloud services to truly personalize fan interactions.

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Tags:
Soccer
futbol
LaLiga
Microsoft
digital transformation
Azure
Office 365
Dynamics 365