SEGA IOC Olympic Partnership Let's Talk

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#mario


The IOC and @SEGA announce a new multi-year licensing agreement featuring @sonic_hedgehog 🤩

The “Five Rings” collaboration will bring together the Olympic rings and Sonic in a co-branded merchandise line launching in 2026. 💫

Learn more below

olympics.com/ioc/news/ioc-a…

Sega has signed a multi-year licensing deal to bring together Sonic and The Olympics

We're going for the gold.

We're excited to announce our upcoming "Olympic Rings" licensing collaboration with the International Olympic Committee celebrating the Olympic Brand and Sonic the Hedgehog!

Stay tun ed for more info in 2026!

Hope You Enjoy