Since Aristotle, we have fought to understand the causes behind everything. But in the age of big data, the what is replacing the why. Bestselling author of Big Data, Kenneth Cukier, sets out to make sure this ground-breaking tool is used for good not evil.
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Kenneth Cukier is a journalist, writer and author of science and technology. He is most acclaimed for his contribution to the Economist Magazine and his book, Big Data: A Revolution that Will Transform How We Work, Live and Think. Big Data won the Financial Times and McKinsey Business Book of the Year Award and has been translated into 21 languages.
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