Silk (ft. Jeremy Renner) Super Bowl LVIII (58) 2024 Commercial
Silk (ft. Jeremy Renner) Super Bowl LVIII (58) 2024 Commercial
The commercial shows Renner and Ava having a fun and energetic morning routine, powered by Silk’s plant-based almond milk. Renner sings and dances to a cover of James Brown’s “I Feel Good” as he makes smoothies, pancakes, and coffee with Silk. He also performs some impressive stunts, such as jumping over the kitchen counter, sliding on the floor, and kicking a cereal box in mid-air. Ava joins him in the song and dance, and they both enjoy their breakfast together. The commercial ends with the slogan “Feel Planty Good” and the Silk logo.
The commercial aims to promote the health benefits and delicious taste of Silk’s almond milk, as well as the brand’s message of sustainability and plant-based nutrition. It also showcases Renner’s charisma and humor, as well as his real-life bond with his daughter. The commercial is Silk’s first-ever TV spot for the Super Bowl, and it marks Renner’s comeback after his snow plow accident in 2023
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