Dove "It's the Hard Knock Life" Super Bowl LVIII (58) 2024 Commercial
11Dove "It's the Hard Knock Life" Super Bowl LVIII (58) 2024 Commercial
It is a 30-second spot that aired during the Super Bowl LVIII in 2024, featuring girls playing various sports and facing challenges and setbacks. The ad uses the song “It’s the Hard Knock Life” from the musical Annie to highlight the struggles that girls face in sports, especially due to low body confidence. The ad ends with a message that Dove is partnering with Nike to create a Body Confident Sport program, which aims to help coaches and girls boost their self-esteem and stay in the game. The ad also features some celebrities who support the campaign, such as Kylie Kelce, Steve Young, and Venus Williams.
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