Sony Mobile on the 6-month upgrade cycle, differentiation and PlayStation integration (interview)

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Published on ● Video Link: https://www.youtube.com/watch?v=hGCh3E9QwDg



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Amongst the madness of top-shelf smartphone announcements at MWC 2014, PhoneArena has also found the time to sit down and chat with Sony Mobile's Benoit Obadia, Xperia Marketing Programme Manager. Mr. Obadia has shared some very interesting information concerning Sony's new, 6-month upgrade cycle, the foundational ideas and concepts behind the Xperia Z2 and more!







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MWC 2014