Sony’s plans to run in-game ads seem real bad

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Genshin Impact
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Genshin Impact (2020)
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PlayStation games could be getting in-game ads by the end of the year according to a new report. Xbox may also have plans to run in-game ads according to another report from last year. In this video, we are breaking down the news and pondering a bit about how it’s all supposed to work.

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SOURCES

[Business Insider] Sony has plans for in-game ads
https://www.businessinsider.com/sony-plans-to-sell-advertising-in-playstation-games-2022-4

[Business Insider] Xbox may have plans to run in-game ads as well
https://www.businessinsider.com/att-sells-adtech-firm-xandr-to-microsoft-2021-12



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