Duration: 24:55

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Despite the growing marketing budgets, influencer ads are getting less effective because: a) social media platforms are overflowed with mainstream ads that lower the viewers’ interest and attention span; b) the industry is highly competitive and it’s harder to find and reach an influencer with more brands entering the influencer landscape. Tanya Lavorenko, Senior Partnerships Manager at Zorka.Agency, shares an insight on how to leverage the power of influencer marketing special projects and shape your marketing strategies to address these two problems.
#devgamm #gamedev #influencermarketing

Slides – https://www.slideshare.net/flashgamm/special-projects-for-games-why-ad-integrations-dont-work-anymore-tanya-lavorenko-zorkaagency

Contents:
0:00 – Intro
1:23 – Market overview
3:10 – Special projects and their types
6:51 – How to measure effectiveness?
8:40 – Cases
11:36 – Additional tools
13:49 – Q&A session


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DevGAMM is the major game developers conference in Eastern Europe. DevGAMM gives gaming experts a chance to keep up with the latest thinking and developments in making games as well as share their knowledge and experience with each other.

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