Superstar Session: Wordscapes: How the World’s Most Popular Word Game Boosted LTV by 40%

Channel:

PocketGamerbiz

Subscribers:

8,700

Published on November 24, 2020 12:48:24 PM ● Video Link: https://www.youtube.com/watch?v=OK54Wl5ozvQ

Game:

Wordscapes (2017)

Duration: 30:42

1,038 views

11

Pocket Gamer Connects Digital #4
Live Ops Landscape

Wordscapes is the #1 mobile word game in the world, with more than 120 million downloads and more than 5 million daily active users! Three years after launch, Wordscapes is a mature game that is still going strong and getting stronger.

In this session, Carol Miu, Chief Product and Analytics Officer at PeopleFun, will discuss how they achieved a 40 percent LTV (lifetime value) lift on Wordscapes. The conversation will focus on key features that were added post launch, such as tournaments and solo live ops events.

Find out how Wordscapes evolved over the years to continue to retain loyal players and keep them engaged. If you’ve ever been curious about how to stay relevant in a competitive gaming market, trust us, you don’t want to miss this!

PeopleFun's Carol Miu delivers a Superstar Live Ops Landscape track session at Pocket Gamer Connects Digital #4 on November 12 2020.
Speaker: Carol Miu, PeopleFun


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