How Mobile Games Can Leverage ASO for Post IDFA User Acquisition

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Published on ● Video Link: https://www.youtube.com/watch?v=V5aCZ3dVMYs



Closers
Game:
Closers (2014)
Duration: 33:47
330 views
7


Pocket Gamer Connects Digital #5
The Growth Track sponsored by Adverty

Due to Apple's recent changes in their App Tracking Transparency policy, app and mobile game marketers have become more concerned about the impact of these changes in mobile User Acquisition (UA) strategies. To help you find new ways to target your customers, we took a closer look at the potential role of App Store Optimisation (ASO) in a 'privacy-friendly' user acquisition system. Join our webinar and uncover how ASO will be a key element to develop new marketing strategies and achieve your objectives in 2021. We will show you everything that you need to know including the performance of app store native advertising channels and how to easily identify insights of your customer intent!

AppTweak's Simon Thillay delivers a Growth Track session at Pocket Gamer Connects Digital #5 on February 8 2021.
Speaker: Simon Thillay, AppTweak


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Tags:
Simon Thillay
AppTweak
Pocket Gamer Connects Digital #5
Pocket Gamer Connects
PGC Digital
Videogames
Mobile Games
Games Business
@PGConnects
Growth
UA
Retention