TAAT™ Ships Thousands of Sample Packs to 38 States (taat) (tobaf) (2tp2)
269TAAT™ Ships Thousands of Sample Packs to 38 States (taat) (tobaf) (2tp2) - RICH TV LIVE - January 22, 2021 - TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that it has shipped thousands of sample packs of TAAT™, its flagship product, to legal-aged smokers in 38 U.S. states who requested a sample of the product from the TryTAAT ( http://trytaat.com ) landing page. Now that sample packs of TAAT™ are being distributed to markets besides Ohio, the Company anticipates that existing interest in the product could be strengthened based on first-time trials of TAAT™ by legal-aged smokers. With the launch of the Company’s e-commerce platform expected to occur this quarter, TAAT™ is to become available for purchase online by legal-aged smokers in additional markets across the country, including Ohio where TAAT™ is currently sold at retail. The Company has introduced new promotional methods for the TAAT™ brand such as the inclusion of a “TAAT™ Beyond Tobacco™” face mask in all packages containing TAAT™ samples. The first painted TAAT™ mural was also recently mounted on a high-visibility exterior area of an agricultural outbuilding located in the state of Ohio (shown below). The Company intends to place additional TAAT™ murals in similar settings as it continues to build its market presence.
Beginning last month in December 2020, tobacco retailers in the state of Ohio began selling TAAT™ to legal-aged smokers, with the Menthol variety proving popular as the first variety to be sold out and reordered, as announced in the Company’s January 12, 2021 press release. Approximately half of all sample requests made through TryTAAT were for TAAT™ Original , with TAAT™ Menthol being slightly more popular than TAAT™ Smooth . In an effort to capture feedback from legal-aged smokers who have sampled TAAT™ for the first time, a printed insert (pictured below) encourages recipients of TAAT™ samples to share their experiences with the product through social media. All sample packs of TAAT™ were also shipped with a face mask bearing the TAAT™ logo, which the Company believes could contribute to organic growth of awareness of the TAAT™ brand.
TAAT™ Chief Executive Officer Setti Coscarella commented, “TAAT™ has been available for purchase by legal-aged smokers in Ohio for more than a month now, and we are delighted to be fulfilling thousands of sample requests made on our TryTAAT landing page as this gives us the opportunity to enrich existing interest in our product across the country. Samples of TAAT™ have now been shipped to more than three quarters of all U.S. states, which enables us to potentially capture feedback and commentary from a wide variety of legal-aged smokers who are trying the product for the first time. In addition to building awareness through firsthand trials of the product with sample packs of TAAT™, we also opted to include a face mask bearing the TAAT™ logo with all shipments, which we anticipate could drive further visibility of our brand name. We are also very impressed with the first TAAT™ mural created earlier this month, and believe the placement of these murals in markets where TAAT™ is sold can be an effective promotional method as we continue our entry into the USD $814 billion global tobacco industry.”
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