Tech Talk: How to Allocate Ad Space

Channel:
United States Fullstack Academy
Subscribers:
58,000
Published on ● Video Link: https://www.youtube.com/watch?v=tXd8tutzdj4


Category:
Guide
Duration: 5:37
97 views
1

For this video, Mary Yen will walk through ad allocation algorithms that match ads to website space. She details how ads and website space are modeled with bipartite graphs and how to use Berge's theorem to maximize ad space matching. Lastly, she goes over how companies like Google may add to this algorithm to increase profit and user experience quality.

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