The #1 AI Skill You NEED to Succeed in Marketing (Hint: It’s Not Data Crunching)
2AI isn’t here to replace marketers—it’s here to empower them. In this week's PocketGamer podcast, Peggy Anne Salz and Brian Baglow chat with Bob Hollanders from Appier and Matej Lančarič, a UA expert known for his innovative approach, about how AI is transforming creative strategies in 2025.
Matej reveals how he's using AI to generate a high volume of UGC ads on a minimal budget with impressive results while Bob urges marketers to act now. AI is more than a data-crunching tool; it’s a force multiplier for creativity. However, its impact depends on how well you direct it. So get ready to polish your prompt engineering skills because that's a big part of what decides if you lead or follow in 2025!
Bob Hollanders - https://www.linkedin.com/in/bob-hollanders-a3b82627/
Appier - https://www.appier.com/en/
Matej Lančarič - https://www.linkedin.com/in/matejlancaric/
Matej's website - https://lancaric.me/
CHAPTERS
00:00 - Intro
02:04 - Where AI is disruptive
07:54 - How to make AI work for you
14:59 - The right amount of data
20:28 - Where to start
25:55 - Achieving higher ROI
31:35 - What studios consistently get wrong
33:20 - What excites Bobbie & Matej the most?
37:00 - Favourite games Q&A
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