Why Your Game's Ads Need to Evolve–Fast | AI-Powered Creative Intelligence Platform to Unlock Scale
16Nailing mobile ad strategy isn’t just about making eye-catching creatives—it’s about understanding what works, iterating quickly, and scaling effectively, even on a tight budget. In this episode, Peggy Anne Salz and Brian Baglow sit down with Z, Founder and CEO of BLKBOX.ai, to discuss how AI-driven creative optimization is transforming the way gaming studios approach ads. By following BLKBOX’s Five Marketing Pillars, teams can break free from the copycat cycle, create unique ad variations, and boost performance without overloading their art teams. Z also explains how the latest AI tools can streamline go-to-market timelines, ensure brand-compliant creatives, and help studios make smarter scaling decisions.
Z - https://www.linkedin.com/in/athar-zia-97555462/
BLKBOX. - https://blkbox.ai/
CHAPTER TIMESTAMPS
00:00 - Intro
02:58 - 1500% return
05:26 - Demystifying the blackbox
08:44 - Five Marketing Pillars
10:55 - Pillar One: Analyse
13:00 - Unlocking surprising insights
16:03 - Pillar Two: Ideate
19:55 - Pillar Three: Create
22:30 - Pillar Three: Test
26:46 - Pillar Three: Scale
30:26 - "Don't go live yet."
35:54 - Demo of Blkbox's dashboard
44:30 - Treat art as science
46:05 - Favourite games Q&A
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