The Action Figure Industry Is Broken. Can It Be Fixed?
The action figure industry appears to be broken. Distribution is terrible. Adult collectors are ignored at retail. There are more and more exclusives each year and many collectors are being priced right out of the market because of the sheer amount of product.
Transformers, Star Wars, Marvel Legends, Hot Toys, twelfth scale, sixth scale, quarter scale, retro, vintage, comic style, 8-bit. Where do you even start? How do you?
But can it be fixed? Can it grow and change?
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