The Art of Storytelling: How to Engage Your Audience and Achieve Your Goals
1Guest: Karen Eber, CEO and Chief Storyteller at Eber Leadership Group
On LinkedIn | https://www.linkedin.com/in/kareneber/
On Twitter | https://www.twitter.com/kareneber1
On YouTube | https://www.youtube.com/c/KarenEber
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Hosts:
Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin
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This Episode’s Sponsors
BlackCloak | https://itspm.ag/itspbcweb
Brinqa | https://itspm.ag/brinqa-pmdp
SandboxAQ | https://itspm.ag/sandboxaq-j2en
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Episode Notes
Welcome to the Redefining Society podcast with your host, Marco Ciappelli. In this episode, we will be exploring the art of storytelling with our guest, Karen Eber. Karen is the founder of the Ebro Leadership Group, which helps companies build healthy leaders, teams, and culture through storytelling. Karen has a wealth of experience in this field, having spent 20 years as a chief learning officer and head of culture in the Fortune 500. Karen's TED talk on what happens in our brains when we listen to stories went viral, and she has a book coming out that explores how to use science to make your stories more engaging.
In this episode, we will be discussing whether stories need to have an ending, how to engage your audience with your story, and how the way you tell a story can make all the difference. Karen shares some tips on how to make your story more captivating, such as using specific details and unexpected scenes to hook your audience's emotions and senses. Marco and Karen also discuss how storytelling can be applied to the cybersecurity industry, and whether we need to tell more engaging stories to reach a broader audience.
And if you're attending the RSA Conference in San Francisco, be sure to catch Karen's session on storytelling. She even hints at a suspenseful story about crashing a reality TV producer's Christmas party, which she may share some nuggets about during the conference.
So, whether you're a seasoned storyteller or just starting out, join us on this episode of Redefining Society and discover how to use the power of storytelling to engage your audience and achieve your desired outcomes. Don't forget to subscribe and share with your friends!
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Resources
The Book: https://www.kareneber.com/book
Karen's Ted Talk: https://www.ted.com/talks/karen_eber_how_your_brain_responds_to_stories_and_why_they_re_crucial_for_leaders
Learn more, explore the agenda, and register for RSA Conference: https://itspm.ag/rsa-cordbw
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