The Future Of What - Episode #2: Sync Licensing
2Episode #2 of the Future of What focuses on sync licensing, which is the process by which music is sync'd to picture, as is the case in advertising, movie trailers, etc. Justin Ringle of the band Horse Feathers sits in the studio with Portia this time around, and they talk about his recent tour(s) and the series of sync/placements that he had with the California Dairy Board. Rounding out the hour, Portia speaks with Matt FX about what its like to secure music for an of-the-moment show like "Broad City", and Carianne Marshall (of SONGS Music Publishing) explains the importance of sync licenses to an artists' career. Sohrab Nafici (Director, Music/legal at Warner Bros.) caps the episode off with his insight into the historical and current trends within the sync business.
The Future of What is a radio show hosted by Kill Rock Stars president, Portia Sabin, that explores current trends within the music industry through the eyes and ears of the working professionals who shape and mold it.
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