The new wave of marketing personalization, powered by generative AI

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United States Google Cloud
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Published on ● Video Link: https://www.youtube.com/watch?v=QQRXLHW9D34


Duration: 43:58
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In today's fast-paced environment, marketing teams face increasing pressure to create compelling, personalized content to drive results–and to do it at a much faster pace. Leveraging AI and powered by BigQuery, marketers can dramatically increase the speed of campaign execution from defining their target audience to delivering creative and pushing it live. With Google Cloud, GrowthLoop, and Typeface, enterprises can leverage generative AI to create highly customized, data-driven marketing campaigns at scale with an innovative approach that automates workflows at scale, generating a complete suite of personalized creatives and launches them across multiple marketing channels and audiences at once. Join this panel discussion to learn how the Boston Red Sox and Tripadvisor leverage this solution to supercharge growth across the customer lifecycle.


Speakers: Yasmeen Ahmad, Vishal Sood

Watch more:
All sessions from Google Cloud Next → https://goo.gle/next23

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