The Problem With Special Events and Non Profit
0JOAN GARRY
The Problem With Special Events
Nonprofits LOVE special events. And why not? They’re exciting and bring in revenue. But there’s a huge problem with them. In this video, I tell you what that is and suggest a better approach.
Video Transcript
I’m hoping that the palm tree is a clue. The clue is that I am on vacation. What am I doing talking to you? I’m not entirely on vacation. I’m getting a little R and R in Naples, Florida courtesy of my dear friend Joe and wife Phillipa. Today I offer you a video blog. The title, “The Problem With Special Events.”
First, you’re thinking to yourself why is there a problem with special events? They’re great. You bring a whole bunch of people together, right? You get them to hear the message of the organization. They meet other people who are connected to the organization. They meet board members. Win win.
Flip side, costs money, right? Thirty, forty cents on every dollar, easy. Time? What a time bandit, ask any staff member. By the way, boards get very, very engaged in special events. They become like this big special event committee. All unto itself, kind of forgetting that it has other work to do. This is the problem.