The Science of Parasocial Relationships - Why the Manipulation, Stalking, and Addiction to Streamers

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Parasocial relationships explained: simps are good, stan'ing for Pokimane is in fashion - and the science proves it. Let's deep dive into the science and psychology behind parasocial relationships, and use those findings to prove that parasocial relationships are useful if built properly.

Want to talk about it more? Email me: retroflux.business@gmail.com

Videos Referenced:
https://www.youtube.com/watch?v=22yoaiLYb7M (Ted Talk)
https://www.youtube.com/watch?v=FQ4DpNQDdvg (Poki Drama 1)
https://www.youtube.com/watch?v=hoGZZfzEkmM (Poki Drama 2)
https://www.youtube.com/watch?v=2u0LaqEMT-g (The Imitation Game Scene)
https://www.youtube.com/watch?v=WzyQbfh4t_8&t=758s (Ludwig's I Am Not Your Friend video)
https://www.youtube.com/watch?v=ZcC2GHqXV0c (Donation Reactions for Intro)
https://www.youtube.com/watch?v=PSZxmZmBfnU (Judy Garland - Oz)

#Parasocial #Twitch #DeepDive

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Academic Papers Cited in this Video

Breves, P., Amrehn, J., Heidenreich, A., Liebers, N., & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising, 40(7), 1209–1229. https://doi.org/10.1080/02650487.2021.1881237

DERRICK, J. L., GABRIEL, S., & TIPPIN, B. (2008). Parasocial relationships and self-discrepancies: Faux relationships have benefits for low self-esteem individuals. Personal Relationships, 15(2), 261–280. https://doi.org/10.1111/j.1475-6811.2008.00197.x

Foss, K. A. (2020). Death of the Slow-Cooker or #CROCK-POTISINNOCENT? This Is Us, Parasocial Grief, and the Crock-Pot Crisis. Journal of Communication Inquiry, 44(1), 69–89. https://doi.org/10.1177/0196859919826534

Hai-Jew, S. (2009). Exploring the Immersive Parasocial: Is it You or the Thought of You? Journal of Online Learning and Teaching, 5(3), 10.

Hair, L. (2021). Friends, not ATMs: Parasocial relational work and the construction of intimacy by artists on Patreon. Sociological Spectrum, 41(2), 196–212. https://doi.org/10.1080/02732173.2021.1875090

Haylett, J. (2012). One Woman Helping Another: Egg Donation as a Case of Relational Work*. Politics & Society, 40(2), 223–247. https://doi.org/10.1177/0032329212441599

Hoffner, C. A., & Cohen, E. L. (2018). Mental Health-Related Outcomes of Robin Williams’ Death: The Role of Parasocial Relations and Media Exposure in Stigma, Help-Seeking, and Outreach. Health Communication, 33(12), 1573–1582. https://doi.org/10.1080/10410236.2017.1384348

Horton, D., & Wohl, R. R. (1956). Mass Communication and Para-Social Interaction. Psychiatry, 19(3), 215–229.

Leith, A. P. (2021). Parasocial cues: The ubiquity of parasocial relationships on Twitch. Communication Monographs, 88(1), 111–129. https://doi.org/10.1080/03637751.2020.1868544

Lissitsa, S., & Kushnirovich, N. (2021). Coevolution between Parasocial Interaction in Digital Media and Social Contact with LGBT People. Journal of Homosexuality, 68(14), 2509–2532. https://doi.org/10.1080/00918369.2020.1809891

Lueck, J. A. (2015). Friend-zone with benefits: The parasocial advertising of Kim Kardashian. Journal of Marketing Communications, 21(2), 91–109. https://doi.org/10.1080/13527266.2012.726235

Madison, T. P., & Porter, L. V. (2015). The People We Meet: Discriminating Functions of Parasocial Interactions. Imagination, Cognition and Personality, 35(1), 47–71. https://doi.org/10.1177/0276236615574490

Rubin, R. B., & McHugh, M. P. (1987). Development of parasocial interaction relationships. Journal of Broadcasting & Electronic Media, 31(3), 279–292. https://doi.org/10.1080/08838158709386664

Song, W., & Fox, J. (2016). Playing for Love in a Romantic Video Game: Avatar Identification, Parasocial Relationships, and Chinese Women’s Romantic Beliefs. Mass Communication and Society, 19(2), 197–215. https://doi.org/10.1080/15205436.2015.1077972

Su, B.-C., Wu, L.-W., Chang, Y.-Y.-C., & Hong, R.-H. (2021). Influencers on Social Media as References: Understanding the Importance of Parasocial Relationships. Sustainability, 13(19), 10919. https://doi.org/10.3390/su131910919




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