THE SUBSTANCE | Movie Analysis | Coca-Cola and the "Desert of the Real"
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Published on ● Video Link: https://www.youtube.com/watch?v=QpsgsqlHZqs
In this spoiler discussion, I explore how Coralie Fargeat's THE SUBSTANCE (2024) uses Coca-Cola product placement to critique our postmodern image-obsessed culture, connecting the film's core themes to Slavoj Žižek's postmodern ideas on commodification and The Matrix’s "Desert of the Real."
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