The Telegraph UK: Reimagining media with the help of Google Cloud

Channel:
United States Google Cloud
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291,000
Published on ● Video Link: https://www.youtube.com/watch?v=uYBmkog26_g


Duration: 0:34
895 views
22

The Telegraph is the biggest selling quality newspaper in the UK, an accolade which requires it to print and distribute hundreds of thousands of copies each day. Optimal management of print runs is important, and by using a combination of the cloud and machine learning, The Telegraph is better able to predict demand for physical newspapers, maximizing sales and minimizing waste. This makes great business sense for The Telegraph but also has great environmental impact.



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