There once was a car named Austral | Renault Group
47Renault has just revealed that “Austral” is the name of its next vehicle, providing an ideal opportunity to take a look at the brand’s model-naming strategy. Sylvia, Model-naming Strategy Manager within the Renault Global Marketing Department, gives us a behind-the-scenes look at her role as a “name researcher”.
« Renaulution » Renault Group's recently unveiled strategy is an ambitious transformative program, moving from volumes to value.
Welcome on board our #Renaulution journey! 🚀
We invite all passengers to fasten their seatbelts and get ready for a #mobility that is reinventing itself. Here the future is #electric ⚡
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