Today Is The Day drop new song “Never Give In” off ne album Never Give In and details
1Today Is The Day drop new song “Never Give In” off ne album Never Give In and details
Today Is The Day are set to release their new and 14th album ... called “Never Give In” out on October 3rd through SuperNova Records. T the title track is now streaming and they have a video on youtube for it below.... co-directed by band founder Steve Austin and his son Hank.
watch music video here • TODAY IS THE DAY "NEVER GIVE IN"
A press release stated this record is the first of a two-part conceptual series of albums which was originally written and conceived as one singular body of work. Steve took on the production, mixing and mastering, as well as the artwork and direction at his Austin Enterprise Recording & Mastering studio in Orland, Maine. Steve posted:
“It’s hard to put into words what this album means to me.
Isolation, loneliness, fear, and anger with sui cide calling your name. Feeling stepped on, pushed out, held down and psychologically battered. The COVID-19 lockdowns and the rise of governmental powers moving towards total control motivated me to do this diary of what I felt and experienced. At many times, I felt like I lost my identity. Frozen, unable to make a move or decision. Trying to unravel a world that had gone mad. A world that strips you of your freedom, privacy, and all the things that you deeply care about.
Musically, I said fu ck it; Anything goes. Tired of hearing bullshit. Tired of all the role playing. You’ve just got to be real, to be able to find yourself. To live on, when you’ve lost everything including yourself. I tried to make sense of it all through music. Trying to find the person who didn’t appear in the mirror anymore........
Corporations ganging up together with banks and governments to take over your life, control what you do, what you say, what you think. Realizing life is a big, orchestrated show played out through the media and the internet. Endless wars, lives lost, carnage that has never been seen before. People losing loved ones, their homes, their jobs, their hope. The military and police becoming a bigger part of your life than ever
A gang of wealthy politicians making decisions for you. All of it by design to make you give up. Hatred spreading amongst the masses for each other. Stripping your will and self-control away. All of the lies, all of the deceit being injected into your mind daily, to break you down and make you give up. It takes a toll, and at times I wasn’t sure I would make it through it.
Depression can drive you crazy. Endless days that go on forever. Each one being dragged out, seeming to last for weeks and months at a time. Without hope, you get ground down. I struggled trying to finish anything. All of my fears had short circuited my will. Loads of self-hate, regrets and trying to push forward feeling exhausted and fatigued from never-ending stress.
I had to do something to find a way out of the madness I was going through. I had to fight back. To gain self-control. To find who I am and the man I always wanted to be. I wanted to use every facet of music, and not be locked into any kind of sound or genre. To create a new style of music. A music that represented all of the pain and suffering that the world bleeds.
‘Never Give In‘ is part one of a two-part sonic story. It’s a concept album in the sense that there is a beginning without an end. A warning of what can happen, did happen, and what could be your future. An awakening that we have all been lied to for years.
Trusted higher powers that are corrupt and while we were trusting them, they were spying and manipulating every move we make. I’m very proud of the beginning of this journey with the first chapter, ‘Never Give In‘. It’s a way of life and one that is necessary in these dystopian and dark days we live in. I can’t give in; I can’t give up. As long as I have love in my heart, I’m your worst enemy.”
“Never Give In” track listing:
01 – “Divide And Conquer”
02 – “I Got Nothin’”
03 – “Intentional Psychological Warfare”
04 – “Never Give In”
05 – “Secret Police”
06 – “Psychic Wound”
07 – “The Choice Is Yours”
08 – “Pain And Frustration”
09 – “The Cleansing”