Top technologies and channels for user acquisition 2022 / Panel discussion
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The purpose of this panel is to discover the latest marketing trends and strategies in the game industry. To navigate how emerging technologies and media are changing the way gaming marketers approach their branding and user acquisition. What to expect in the near future?
#devgamm #gamedev #marketing
Participants:
- Arturs Lukasevics (Head of Performance Partnerships, TikTok)
- Davis Ziedins (Co-Founder, Colizeum)
Moderator – Māris Naglis (VP of customer success, HTTPOOL)
Contents:
0:00 – Intro
1:33 – Current trends in UA
16:24 – UA vs. in-game monetization
19:29 – Top tips for marketers in gaming
25:45 – Hot markets
34:42 – What's next
46:39 – Q&A session
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