Transferwise Teardown with Game Thinking Coach - Tiago Sizenando

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United States Game Thinking TV
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Published on ● Video Link: https://www.youtube.com/watch?v=AZcsleKc5fo


Duration: 23:51
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In this video we'll show you " Transferwise Teardown with Game Thinking Coach - Tiago Sizenando " Transferwise is a service for making international money transfers cheap and convenient. You might not think that such a utilitarian app would have an interesting user experience, but even here there is definitely a learning sequence. In this Game Thinking Teardown, certified Game Thinking Coach Tiago Sizenando analyzes Transferwise, to discover what it is doing right, and what it could do better.

โฒ๏ธ TIME STAMPS โฒ๏ธ
00:00 - Introduction
00:04 - Transferwise is not a game
00:18 - There is learning going on
00:25 - TransferWise - Tiago Sizenando
00:55 - Game Thinking Teardown
01:00 - TransferWise
01:56 - 3 use cases
03:08 - Phase #1, Discovery
03:57 - When and where customers discover Transferwise
05:07 - Value proposition
06:53 - Phase #2, Onboarding
07:38 - Key Onboarding steps
08:18 - Onboarding personalization
08:49 - Completion screen for onboarding
09:47 - Phase #3, Habit-Building
10:26 - Core activity and feedback system
12:54 - Habit Building progression
13:09 - Phase #4, Mastery
13:20 - Mastery Stories
15:39 - Teardown Summary
18:55 - Thank you
20:07 - Looking into a product experience

Use this Game Thinking Teardown template to guide you through the process:
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Check out Transferwise at http://transferwise.com
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Check out Ellis Bartholemus's consulting services at https://www.ellisinwonderland.nl/

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๐Ÿ“š ABOUT OUR CHANNEL๐Ÿ“š
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

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