Calm Teardown with Scott Kim
Hi, thanks for watching our video π₯ about,
"Calm Teardown with Scott Kim"
In this video π₯ weβll walk you through:
What makes the meditation app Calm so popular? What draws fans back week after week, month after month, and even year after year? In this Mastery Path Teardown, educational game designer and Game Thinking co-founder Scott Kim analyzes the customer journey of Calm, from Discovery and Onboarding to Habit-building and Mastery.
β²οΈ TIME STAMPS β²οΈ
00:00 - Introduction
00:51 - Discovery
01:17 - Onboarding
03:10 - Habit Building
04:50 - Mastery
05:31 - Summary
05:33 - What Calm does well
07:06 - Recommendations
Check out the Calm app:
http://calm.com
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http://mathmonday.net
To learn more about our Understanding Systems course, go to
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https://amzn.to/3hUoSGK
π ABOUT OUR CHANNELπ
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.
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