Two million reasons why we feel Slovenia #ifeelslovenia [slo subs]

Two million reasons why we feel Slovenia #ifeelslovenia [slo subs]

Channel:
Slovenia Feel Slovenia
Subscribers:
7,820
Published on ● Video Link: https://www.youtube.com/watch?v=6uUDWf-0SCI


Duration: 2:31
2,894 views
48

In 2018, the Slovenian Tourist Board launched the digital campaign “2 million reasons, why we feel Slovenia”. The aim was to promote less-known destinations and encourage people to visit also off-season.The goal was to collect 2 million posts with the #ifeelsLOVEnia hashtag – which equals the number of inhabitants in Slovenia.
The idea was to motivate locals and well as visitors from abroad to share their favourite spots and hidden corners in 4 different seasons and across all Slovenia.
A multi-platform campaign was designed by the Slovenian Tourist Board team it took place on Instagram, Face-book, Twitter, LInkedin, in weekly newsletters and on slovenia.info website.
A special visual identity was created for the campaign. Ready to share visuals were then provided to destinations for their social media channels.
And by December 2019, the goal was achieved – 2 million photos with #ifeelsLOVEnia hashtag were shared online.
✔️200 million people from around the world were reached.
✔️On average 3.000 posts per day with #ifeelsLOVEnia hashtag were published.
✔️147 best user photos were awarded.
✔️Hidden corners from 34 destinations across Slovenia were highlighted.
✔️19 Slovenian media publishers supported the campaign.
✔️25.000 users visited the campaign landing pages.
The campaign was a major success. But what is best: the campaign inspired millions to visit Slovenia.
This is how user-generated content and a genuine, personalized communication strategy can create a remarkable social media story.
#ifeelslovenia
www.slovenia.info

Creative director: Nina Kurnik
Produced by: Aerodrom.io
Directed by: Peter Perunovic

Drone director of photography: Ciril Jazbec
Director of photography: Peter Perunovic

More info on visiting Slovenia:
https://www.instagram.com/feelslovenia/
https://www.facebook.com/slovenia.info/
https://twitter.com/SloveniaInfo
https://www.pinterest.com/feelslovenia/
https://www.linkedin.com/company/slovenian-tourist-board/
https://twitter.com/tourism_slo
https://vk.com/holidaysslovenia



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ifeelslovenia
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social media campaign
slovenian tourist board
travel
digital activities
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feelslovenia
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