Ubisoft Are Deservingly Imploding
Ubisoft have been rewarded for mediocrity over the last decade or so but it seems their house of cards is now collapsing.
Players are skipping out on their games with a number of high-profile releases failing (Avatar, XDefiant, Star Wars Outlaws, Skull & Bones to name a few) and now they're under pressure, especially with their investors.
This has happened for a number of reasons. DEI related practises are a big one, both in terms of internal company culture which has of course found its way into the games themselves.
The conveyor belt style of game design that they have is the other obvious problem. We've been getting versions of Assassin's Creed 2 & Far Cry 3 for the last 10 years with very little serious innovation and it feels like that has caught up with them.
Their biggest problem? All these failures have come at once and their development pipeline is probably full of all the same sorts of games. It could take years for them to course correct in the publics eyes and I wonder if they'll actually survive that long...