Duration: 46:37

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A2P SMS faces a number of challenges. OTT players are undercutting the market while using MNO networks to deliver their messages, meanwhile grey route traffic continues to erode the revenue lines, and price ceilings are beginning to take bite. So how can operators stymie this trend – and begin to drive growth into the sector that analysts continuously predict should be there. In this session, HAUD shares its data-driven approach to differentiated pricing strategies across the A2P ecosystem – offering insights and actions that will help MNOs and their wholesale partners unlock the true value A2P SMS should be delivering for them.

Ross Flynn – Project Manager – MEF
Joanna Kuligowska, Head of Global Market Intelligence – HAUD
Ron Bonnici, VP Pre-Sales and Product Management – HAUD
Kremy Dimitrova, Business Development Manager EMEA – Twilio
Geoffrey Jamieson, General Manager, Carrier Wholesale – Lebara