Leveraging Omnichannel to Create a Truly Inclusive Experience
The increased emphasis on ‘the customer experience’ suggests a real step forward for the telecoms industry. However, digital first and mobile first can actually amplify the problems facing those groups we have identified as being often excluded from the benefits of services. We have identified the Disabled, the elderly economically under privileged as well as those not physically yet connected. Most of these groups can be brought into the active addressable market if the industry takes on board inclusive design across the board. In this session we will explore how the #Inclusively work is progressing and key activities that every stakeholder can take to help build this more inclusive future.
Chris Lewis, Founding Director – Lewis Insight
Monica Paolini, Founder & Principal – Senza Fili
Chris McGinley, Inclusive Research & Design – Royal College of Art, Helen Hamlyn Centre for Design
Katie Lyon, Senior Director UKI Sales, Technology – Genesys